This trend piece is about round bags. All kinds of round bags from clutch bags to shoulder bags. From large discs to small wide clutches. Its a trend for summer next year and will also continue into winter 2016 as consumers get more used to this tricky shape. The key things about this shape are makes it popular is that they are playful and fun and make you feel like a little girl again!
Everyone from top designers through to high street brands are able to cash into on this trend because its not about expensive materials, its just about getting those exact proportions right.
These bags shown above clockwise are from:
1) Topshop SS15 2) State of Folly 3) Marc by Marc Jacobs, 4) Nila Anthony
5) Olympia Le Tan 6) Rachel Comey 7) Scoutmob 8) Vagabond
About the Author
Jacqui Ma is the Director of Footwear & Accessories at WGSN, she is also the founder and designer of cycling bag company Goodordering. With 10 + years working in product design, trends, and manufacturing, her expertise lies in fashion, accessories, footwear, innovation, business and content strategy.